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- <text id=90TT2710>
- <link 91TT0202>
- <link 90TT2191>
- <link 90TT0819>
- <title>
- Oct. 15, 1990: All Shook Up
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1990
- Oct. 15, 1990 High Anxiety
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- NATION, Page 30
- COVER STORIES
- All Shook Up
- </hdr>
- <body>
- <p>Take the fear of war, add the fecklessness of America's
- politicians, and what you get looks more and more like a
- painful global slump
- </p>
- <p>By JOHN GREENWALD--Reported by Bernard Baumohl/New York,
- William McWhirter/Chicago and Adam Zagorin/Brussels
- </p>
- <p> "I want to say we're in a recession, but that's not a strong
- enough word. In some regions it's a depression."
- </p>
- <p>-- William Hensler, chief executive, Wickes Lumber
- </p>
- <p> "I was disbelieving. You're never quite ready for it. What
- kind of economy have we created that sacrifices people in their
- prime?"
- </p>
- <p>-- Clothing executive, 47, laid off after 29 years with his
- company
- </p>
- <p> When the new decade dawned 10 months ago, the promise of a
- bright and peaceful new world filled the air. The U.S. and its
- allies had won the cold war, and Americans looked forward to
- raking in a substantial peace dividend as their just reward.
- In Europe, countries that had been bitter rivals for centuries
- marched toward economic partnership in 1992. Eastern Europe,
- mired for decades in communist stagnation, threw off its
- shackles and rushed to join the capitalist world. In Asia, a
- proud Japan stood as the world's new financial superpower and
- the chief lender to the rest of the globe.
- </p>
- <p> What a difference an invasion makes. The enchanted moment
- is gone. From stock markets to supermarkets, high anxiety rules
- the day. Iraq's march into Kuwait on Aug. 2 has proved to be
- the catalyst that brought the world's economic weaknesses to
- bear all at once: America's profligate spending, Japan's
- speculative fever, Eastern Europe's huge renovation bill, the
- Third World's monumental debt.
- </p>
- <p> Now the specter of war, rapacious oil prices and a
- far-reaching recession haunts political and business leaders
- everywhere. After a record eight-year peacetime expansion, the
- U.S. is in the midst of a slump that could swiftly spread to
- America's trading partners. Japanese investors have lost nearly
- $2 trillion of wealth as shares on the Tokyo Stock Exchange
- declined more than 40% since last December. The stunned
- Japanese are paring back their lending just as Eastern Europe
- and Third World nations desperately seek cash to pay runaway
- oil bills.
- </p>
- <p> At a time like this, consumers and investors seek signs that
- people in charge are doing the right thing. But they have got
- precious little reassurance from Washington, where the House
- last week rejected the long-negotiated $500 billion
- deficit-cutting package, triggering a government shutdown and
- the furloughs of thousands of federal employees. "The
- government looks like it has lost control of the country," says
- Dwayne Andreas, chairman of the agricultural conglomerate
- Archer Daniels Midland.
- </p>
- <p> While Washington fiddles, the faltering U.S. economy has
- started imposing hardships that recall the severe slumps of the
- 1970s and early 1980s. Major American companies are slicing
- costs to the bone and declaring sweeping layoffs. "It's going
- to be brutal. Many businesses are broke, but won't admit it
- yet," says Irwin Jacobs, a Minneapolis financier. Chase
- Manhattan, the second largest U.S. bank, is letting go 5,000
- employees, or 12% of its work force, in a struggle to remain
- solvent. McDonnell Douglas, the No. 1 defense contractor, is
- slashing its payroll by 17,000 workers, or 13%. At the General
- Electric plant in Louisville that makes refrigerators,
- dishwashers and other appliances, managers plan to lay off as
- many as 500 of the plant's 10,800 workers because of falling
- sales. "This is not just a thing we're forecasting," said a
- spokesman. "We're experiencing it."
- </p>
- <p> The sense of panic is palpable. "Almost every day I get
- calls from friends in large companies who have been let go,"
- says Michelle Straussburger, a Chicago-based designer of home
- interiors. "A lot of the companies I work with are down to half
- the business they had a year ago." The government gave fresh
- evidence of the worsening pain last week, reporting that the
- unemployment rate climbed to 5.7% in September, up from 5.6%
- in August, for the third increase in a row. Not since the
- 1981-82 recession had unemployment risen for three straight
- months. In several Midwestern and Southern states, the jobless
- rate has already topped 7%. Since July, the U.S. has lost
- nearly 500,000 jobs.
- </p>
- <p> Aggravating the slump is a worldwide credit crunch that
- affects everyone from auto shoppers to Third World governments.
- Many lenders who were burned by bad loans in the 1980s are now
- prudent to a fault. Says Jacobs: "The banks are basically
- pushing panic buttons everywhere. They are saying, `We don't
- care about your situation, we want our money now.'" At the same
- time, the big cash exporters of the 1980s now have little to
- spare. Japan, which was a net buyer of $26 billion in U.S.
- bonds last year, dumped them to the tune of $9 billion in the
- first half of 1990. And after last week's unification, the
- German government may lavish nearly $700 billion over the next
- 10 years on rebuilding its eastern area.
- </p>
- <p> But the current gyrating cost of crude is the single most
- volatile factor in the world economy's fate. Since the Iraqi
- invasion, the price of oil has nearly doubled, to a spot rate
- of $37 per bbl. at the end of last week. America's monthly bill
- for imported oil has risen in proportion, to an estimated $7
- billion, with the increase acting as a depressant on the
- economy. The price of regular unleaded gasoline has climbed 27
- cents a gal., to $1.35, since early August. At these price
- levels, the heating-oil bill for the average Northeast
- homeowner could rise 50% this winter, to an estimated $1,200.
- The most immediate threat is an outbreak of war in the Persian
- Gulf, which could send oil prices into the $50-per-bbl. range
- and trigger double-digit inflation.
- </p>
- <p> War rumors have whipsawed the world's stock markets,
- heightening the mood of impending economic disaster. The Dow
- Jones average closed at 2510.64 last week, up 58 points for the
- week but down almost 500 points from its peak in July. Other
- markets have been hit even harder. In the shadow of Tokyo's
- debacle, Taiwan's exchange has fallen 80% since February, a
- collapse so sharp that it has prompted several local investors
- to commit suicide.
- </p>
- <p> Among U.S. companies and consumers, the weakening economy
- has contributed to a national sense of uncertainty and malaise.
- In a TIME/CNN poll conducted last week by Yankelovich Clancy
- Shulman, only 42% of the adults surveyed said that things were
- going very well or fairly well in the U.S. at the moment. That
- was down sharply from 52% in September and marked the lowest
- level of confidence that the survey has found since the
- recession of 1982.
- </p>
- <p> Since consumer spending amounts to two-thirds of the
- economy, talk of a recession can be a self-fulfilling prophecy.
- "The recession starts in the heart, then is reflected in the
- charts," explains a senior Italian banker stationed in the U.S.
- "If you look into the hearts of people right now, you see a
- recession."
- </p>
- <p> The Bush Administration has avoided using the R word, which
- officially is defined as six months of economic contraction.
- "We don't believe we're in a recession right now," White House
- spokesman Marlin Fitzwater said two weeks ago. But many
- economists contend that the slump actually began last summer.
- "The economy was headed toward a recession before Iraq invaded
- Kuwait," says Allen Sinai, chief economist for the consulting
- firm Boston Company Economic Advisors. "The invasion was just
- the nail in the coffin." Richard Hoey, chief U.S. economist for
- the British investment firm Barclays de Zoete Wedd, concurs:
- "Only the severity of the recession is uncertain."
- </p>
- <p> Some economists fear that a sharp downturn could have a
- snowballing effect because of the high levels of debt the U.S.
- piled up during the 1980s and the shakiness of the financial
- system. Leveraged by buyouts and other takeover deals, many
- companies are already hard pressed to make their payments. At
- the same time, banks and insurance firms are tottering beneath
- huge portfolios of bad real estate mortgages.
- </p>
- <p> The problem is that the U.S. Government stands behind these
- institutions like a pillar of Jell-O, since it is already
- committed to an S&L bailout that could cost $1 trillion and
- owes a national debt of $3 trillion. If more bailouts are
- needed, the U.S. would have to borrow so much money from the
- credit markets that interest rates would be pushed upward in
- the midst of a recession, which would make conditions even
- worse. "We are skating on what may seem to be firm ice," says
- Harvard political economist Robert Reich. "But it is thinning
- rapidly, and we really don't know how thin it is."
- </p>
- <p> After beginning in the Northeast last year, the slump has
- gradually spread to the heartland and other regions. The
- construction industry has creaked to a virtual halt after a
- decade of overbuilding. Says Paul Beitler, a Chicago developer:
- "The lights in our industry have just gone out. There are going
- to be some very tragic times. Within the next four years, 50%
- of the workers in construction and real estate could be
- unemployed." Even in California, where the building market has
- known no direction but up, Kaufman and Broad Home Corp. of Los
- Angeles reported a 5% drop in third-quarter profits as nervous
- home buyers delayed housing purchases. "Uncertainty is 90% of
- the problem," says Chad Dreier, the company's chief financial
- officer.
- </p>
- <p> Businesses too have begun to jump on the recession
- bandwagon, putting aside their plans for new projects. Until
- recently, Airways Rent-a-Car aimed to expand from its Chicago
- base into 100 U.S. cities. But the family-owned business has
- cut back its goal to just 25 markets. Says Michael Zaransky,
- the rental firm's president: "I'd rather be tight and out of
- cars than stuck with too many. It's just too costly."
- </p>
- <p> Even after years of belt tightening that was supposed to
- make companies more competitive, many firms are still cutting
- deeply into their white-collar work forces. The firings have
- thrown secretaries and managers alike into an increasingly
- hostile job market. "I was in shock," says a former top
- executive of a Midwestern men's clothing retailer who was laid
- off in August. The dismissal left the middle-aged breadwinner
- with six months' severance pay and three college-age children.
- "Right now, companies are paring down just to survive," he
- says. "But the fact that [the economy] hits home and strikes
- you personally is something you're never quite ready for. The
- recognition is just too painful for you and your family."
- </p>
- <p> The downturn is even starting to rearrange where Americans
- live. In Massachusetts an estimated 18,000 more people fled the
- state than moved into it this year as unemployment climbed past
- 6%. Some favored destinations: California, Texas and Florida.
- Nearly a quarter of the state's 93,000 layoffs occurred in such
- high-tech companies as Digital Equipment and Data General,
- which have been caught by the double whammy of economic
- stagnation and technological changes that passed them by.
- </p>
- <p> The sagging U.S. economy will send tremors around the globe.
- Since Americans are the world's biggest spenders on everything
- from Colombian coffee to Japanese cameras, a slowdown in U.S.
- buying cuts deeply into the revenue of foreign countries. That
- means more pain for impoverished Third World countries and
- slower growth for wealthy U.S. trading partners.
- </p>
- <p> In Japan the epic slide of the Tokyo stock market began with
- fear of rising interest rates at home, and has been accelerated
- by rocketing oil prices abroad. Tokyo's Nikkei index has fallen
- from its peak of 38,915 last December to a closing price of
- 22,828 last week. "This has probably been the largest bear
- market in any country since World War II," says Peter Tasker,
- head of research at Kleinwort Benson International in Tokyo.
- In a fleeting burst of euphoria, the index zoomed a record 13%
- last Tuesday, but much of the gain was the result of frantic
- government moves to shore up the market. Among other things,
- the Finance Ministry gave investors easier access to borrowed
- money and curbed the hours of futures trading.
- </p>
- <p> The stock collapse has shaken Japan's giant banks, which
- raise vast amounts of capital on the market by issuing shares
- and pour money back in for investment purposes. As the value
- of their shares and portfolios plunged, the banks cut back
- their lending, contributing to the worldwide capital crunch.
- "The golden age of Japanese financial institutions is over,"
- says Masaharu Usuki, a government economist.
- </p>
- <p> The market plunge has forced many institutional investors
- in Japan to dump foreign holdings to bolster their dwindling
- supplies of cash. While Japanese industrial giants still crave
- strategic mergers with glamorous U.S. firms, as in the case of
- Matsushita Electric's expected bid for Hollywood's MCA, they
- are less apt to invest in American real estate. Several
- Japanese investment firms that bought U.S. buildings during the
- 1980s are now quietly putting the edifices back on the market.
- </p>
- <p> Some experts fear that Japan's superheated real estate
- market could be the next to collapse. By one estimate, the
- total value of all Japanese property has inflated to $15
- trillion, four times the total value of all U.S. real estate,
- even though Japan is only the size of Montana."We are seeing
- a bubble effect," says Johsen Takahashi, a senior economist
- with the Mitsubishi Research Institute. "The stock market
- bubble has already burst, but the land-price bubble has yet to
- pop. That will happen next." A sharp decline in real estate
- prices would put Japan's banks and insurance companies in
- serious trouble, since they have loaned heavily to companies
- using property as collateral. "The collapse of land values
- would bring truly tragic results," said a senior Japanese
- banker.
- </p>
- <p> For all the cracks in Japan's financial edifice, the
- country's economy is still running as reliably as a Honda.
- Economists expect Japan's GNP to grow a robust 4.5% this year
- and 4% in 1991. With oil prices climbing, the government's main
- mission is to prevent the inflation rate from rising above the
- current 3%, which by Japanese standards is worrisome. To cool
- the economy, the Bank of Japan has kept interest rates
- relatively high, which tends to aggravate tight-credit
- conditions in global markets.
- </p>
- <p> Meanwhile, Europe's economic superpower, though still
- robust, is taking on new debts to rebuild its reunited eastern
- region. The enormous job has pushed estimates of Germany's
- budget deficit for the coming year from about $20 billion to
- as much as $83 billion. Observes Paul Horne, chief
- international economist for Smith Barney: "Incredible East
- German air pollution has pitted the massive walls of the
- Reichstag. That is an apt symbol for the deep hole being dug
- in the West German budget by the economic collapse of East
- Germany."
- </p>
- <p> To repair the damage, Bonn must bail out an economy crushed
- by decades of communist rule. For starters, that will mean
- providing aid and helping to find jobs for nearly 2 million
- unemployed workers out of an eastern work force of 8.9 million.
- Moreover, the government must furnish loans and subsidies to
- 8,000 companies that are on the verge of bankruptcy.
- </p>
- <p> The rebuilding task is diverting funds that Bonn might
- otherwise lend to East European countries that are staggering
- from the oil shock. In the past, Eastern Europe bought most of
- its consumption of 2 million bbl. a day from the Soviet Union
- at prices well below the market level. With that subsidy gone,
- the region faces stark choices: borrow to pay sharply higher
- oil bills or cut energy consumption and worsen the recession
- that already grips most East European countries.
- </p>
- <p> Motorists in parts of the region routinely endure long
- queues for fuel. In Bulgaria they wait up to 12 hours for a few
- liters of gas. Many sleep in their cars to be ready when
- stations open in the morning. In Sofia, the capital, children
- armed with rags and detergent work the lines, cleaning
- windshields for a small fee. The urchins do a brisk business
- because of a nationwide shortage of windshield wipers.
- </p>
- <p> Hard times have struck the West as well. In Britain, where
- the government has kept interest rates high to combat a 10.6%
- inflation rate, at least 1,800 companies have gone bankrupt so
- far this year. That is more than double the rate of business
- failures over the same period a year ago. To take the edge off
- the pain, Chancellor of the Exchequer John Major last week
- reduced a key interest rate by a full percentage point, to 14%.
- At the same time, Britain said it would join the European
- Monetary System, which coordinates exchange rates among key
- members of the European Community.
- </p>
- <p> The credit crunch and oil shock will cause new suffering in
- Third World countries, which already bear an overload of
- political and economic woes. In one of the most seriously
- affected nations, Bangladesh, officials estimate that the gulf
- crisis will cost the impoverished country $220 million a year
- in higher oil prices and $100 million in lost remittances from
- Bangladeshi workers who have fled Kuwait and Iraq. The
- Philippines, which imports almost all its oil, will have to
- borrow heavily to keep its factories running and prevent
- unemployment from soaring above the present rate of 12.6%.
- Deepening Third World troubles will affect the U.S., which
- counts on the countries to buy American goods.
- </p>
- <p> The oil shock presents U.S. political and economic leaders
- with agonizing choices. To spur the slumping economy, the
- Federal Reserve Board would normally loosen credit and allow
- interest rates to fall. But Fed Chairman Alan Greenspan has
- been reluctant to do that because of the inflationary pressure
- of rising oil prices, which helped push the consumer price
- index to an annual rate of nearly 10% in August. Greenspan has
- suggested that interest rates would be allowed to fall if the
- Administration and Congress can reach a credible deficit-cutting
- agreement, which would reduce the pressure of government
- borrowing on the credit markets. As a result, Wall Streeters
- have been keeping one eye on Washington and another on the
- Persian Gulf.
- </p>
- <p> In the meantime, consumers and business leaders will have
- to adjust to a climate radically different from the 1980s, when
- the economy was reliable and forgiving. "We're in tough times
- in a very dicey world. There's going to be a lot of fallout,"
- predicts Donald Jacobs, dean of Northwestern University's
- Kellogg Graduate School of Management. In large part, the U.S.
- and the world are paying for the excesses of the 1980s, in
- which companies, consumers and speculators lived far beyond
- their means. It may take as much global leadership and
- cooperation to avert a worldwide recession as it will to remove
- Saddam Hussein from Kuwait.
- </p>
-
- </body>
- </article>
- </text>
-
-